Privacy Policy

Last updated: 1-10-2025

This Privacy Policy explains how Soothe Footwear (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit soothefootwear.com (the “Site”), make a purchase, subscribe to our emails, or contact us.

We respect your privacy and are committed to keeping your personal data safe and secure in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

a) Information You Provide

We collect personal information directly from you when you:

  • Place an order — including your name, email, phone (optional), billing and shipping address, and purchased items

  • Contact us for support — including messages and photos you send for product or return inquiries

  • Subscribe to our emails — including your email address and communication preferences

b) Information Collected Automatically

When you visit our Site, we automatically collect:

  • Device information: IP address, browser type, device type, operating system, and pages viewed

  • Cookies: small data files used to keep your cart, analyse site traffic, and personalise your experience (see Cookies below)

c) Information From Partners

We also receive limited information from:

  • Payment providers – to confirm payment and prevent fraud (we never store full card numbers)

  • Shipping carriers – to provide tracking updates and delivery status

  • Email providers – to monitor delivery and engagement with our newsletters

We do not knowingly collect information from anyone under 18. See Children’s Privacy below.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you about your order, delivery, or returns

  • Provide customer support and respond to your enquiries

  • Prevent fraud and secure our services

  • Improve our Site, products, and customer experience

  • Send marketing emails when you have opted in (you can unsubscribe anytime)

3. Sharing & Disclosure

We share your personal information only when necessary to operate our business and provide your order:

  • Payments: with secure payment processors to validate and process transactions

  • Shipping & Returns: with fulfilment and delivery partners to ship, track, and process returns (returns are sent to our warehouse in China — address provided after return approval)

  • Service Providers: with trusted partners who host our Site, handle analytics, email communications, or customer support — strictly for the services they provide

  • Legal or Compliance: if required by law or to protect our rights, users, or the public

We do not sell or rent your personal information to any third parties.

4. International Transfers

We are based in Australia and serve customers nationwide.
To process orders and returns, your information may be handled in Australia and China (for returns processing only).
We ensure that all third parties who access your data meet strict privacy and security standards.

5. Data Retention

We keep your personal information only as long as necessary to:

  • Complete your purchase and handle any returns

  • Provide customer support and manage your account

  • Comply with legal, accounting, or tax obligations

When your data is no longer required, we securely delete or anonymise it.

6. Security

We use reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.
While no system is 100% secure, we act promptly and transparently if a data breach occurs and notify you if legally required.

7. Your Rights & Choices

Under the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you

  • Request corrections to any inaccurate or incomplete data

  • Request deletion of your personal information, where applicable

  • Unsubscribe from marketing communications at any time

To exercise your rights, please contact support@soothe-footwear.com.

8. Cookies & Similar Technologies

We use cookies to improve your browsing experience and personalise our service:

  • Essential cookies: for secure checkout and core functionality

  • Analytics cookies: to understand how visitors use our Site

  • Preference cookies: to remember your language and location

You can manage or delete cookies in your browser settings.
Blocking essential cookies may impact your shopping experience.

9. Children’s Privacy

Our Site is not directed to children under 18, and we do not knowingly collect personal information from minors.
If you believe a child has shared personal information with us, please contact us immediately so we can remove it.

10. Third-Party Links

Our Site may contain links to third-party websites.
We are not responsible for their privacy practices or content and encourage you to review their privacy policies before sharing any personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.
Any updates will be posted on this page with the new “Last Updated” date.
Your continued use of the Site after such changes means you accept the updated Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:
📩 support@soothe-footwear.com.